Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Client
NutriZing
Project Type:
Packaging Design – Health Supplement
Industry:
Challenge:
The NutriZing Ultra Probiotics Complex required a packaging design that is both visually engaging and adaptable across future supplement variations.
Key challenges included:
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Creating a cohesive design system for multiple product variants
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Maintaining brand consistency across the supplement line
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Appealing to health-conscious women aged 28–55
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Ensuring compliance with EU multi-language labeling regulations
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Highlighting key probiotic benefits clearly on the front panel
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Improving product differentiation within a competitive supplement market
Solution:
A comprehensive packaging design strategy was implemented to ensure flexibility, regulatory compliance, and strong visual identity across the product range.
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Developed a color-coded system to distinguish product variations
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Introduced a geometric honeycomb pattern symbolizing science and wellness
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Highlighted key product benefits such as 50 Billion CFUs and Multi-Strain Probiotics
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Structured the front panel for immediate consumer recognition
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Designed side panels with nutritional information in five European languages
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Included contact information for customer support
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Organized the back panel with detailed health benefits and certifications
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Integrated barcode placement for retail functionality
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Created 3D rendered mock-ups for marketing use
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Ensured consistency across packaging formats for future expansion
Result:
Through the implementation of a scalable packaging concept, NutriZing Ultra Probiotics Complex achieved improved brand presentation.
Key outcomes:
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Enhanced product differentiation through color coding
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Improved compliance with EU labeling standards
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Increased shelf visibility across supplement variants
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Strengthened brand consistency across the product line
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Elevated perception of product quality
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
Testimonials
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
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