Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Client
A&O HOTELS and HOSTELS
Project Type:
Interior Design, Hotel Furniture
Industry:
Challenge:
A&O Hotels and Hostels aimed to infuse the spirit of Berlin into their hostel rooms through a unique bed headboard design that reflects the city’s energy, history, and culture.
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Appeal to a diverse audience including school trips, sports clubs, solo travelers, couples, and families
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Follow the growing “poshtel” trend combining boutique hotel aesthetics with affordability
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Incorporate iconic Berlin landmarks into the design
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Use an urban color palette while maintaining the A&O visual identity
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Integrate the brand logo without altering its appearance
Solution:
We developed a vibrant and dynamic headboard design that showcases Berlin’s skyline through a combination of modern graphic elements and historic city symbols.
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Illustrated recognizable landmarks such as the Brandenburg Gate, TV Tower, and Reichstag to establish a strong local identity
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Applied layered tones of red, yellow, and black inspired by the German flag, combined with orange and blue from A&O’s corporate palette
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Used a fusion of abstract brush strokes, digital paint splashes, and architectural silhouettes for a modern artistic finish
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Integrated colorful typography featuring the word “Berlin” to add a playful and creative visual element
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Positioned the A&O logo within the layout to maintain brand presence without disrupting the overall composition
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Adapted the design to fit the specified headboard dimensions of 2.00 m x 1.40 m
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Optimized the layout for consistency across different hostel room configurations
Result:
The city-themed headboard successfully introduced an authentic Berlin atmosphere into hostel rooms, enhancing guest connection with the destination.
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Improved overall guest experience through cultural visual storytelling
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Delivered a universal design suitable for multiple traveler demographics
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Maintained strong brand identity through cohesive color use and logo integration
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Generated positive guest feedback highlighting the modern and urban ambiance
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Led to the adoption of similar city-inspired designs across A&O hostels in Europe
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
Testimonials
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
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