Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Challenge:
Showcasing the Philadelphia City Skyline edition required a visual approach that captures architectural pride and emotional connection in a premium format.
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Translate the city’s iconic skyline into a compelling cinematic narrative
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Appeal to collectors, travelers, locals, and refined gift buyers
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Highlight the precision of the engraved skyline without visual distraction
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Maintain a sophisticated aesthetic suitable for Amazon and luxury retail
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Reinforce the City Skyline series as a premium, location-driven collection
Solution:
A contemporary urban storytelling concept was developed to blend craftsmanship with metropolitan elegance.
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Direction centered around city identity, memory, and architectural beauty
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City-at-dusk lighting atmosphere enhancing skyline engraving clarity
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Soft highlights creating subtle reflections on the etched contours
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Slate textures, decanters, and vintage books reinforcing urban sophistication
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Smooth cinematic camera movements and macro close-ups emphasizing detail
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Intentional pacing allowing the viewer to absorb the silhouette precision
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Cohesive color grading reflecting warmth and modern refinement
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Multi-channel optimization for Amazon PDP, social media, and retail displays
Result:
The final video positioned the Philadelphia edition as a refined urban keepsake.
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Strengthened Greenline Goods’ leadership in city-themed premium glassware
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Increased appeal among city natives, tourists, and gift shoppers
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Elevated perceived value through cinematic presentation
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Contributed to the City Skyline collection’s strong performance across platforms
Infinity Design Studio transformed a skyline into a story of place and pride, proving that when design meets emotion, even a glass can carry the spirit of a city.
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
What Our Clients Say About Us?
Trusted by global brands and visionary entrepreneurs — hear what they say about working with Infinity Design Studio.
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
Proud Clients
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Let’s turn your vision into reality with premium design solutions crafted for impact and excellence.
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