Client

MIXUP LABS

Project Type:

E-liquid Label

Industry: 

Challenge:

MIXUP LABS required a modern and minimalist label design for their LiKE mono-flavored e-liquid range that communicates freshness and simplicity to adult users new to vaping.

  • Emphasize the refreshing and cooling nature of the product through visual design

  • Create a scalable label system for 50ml bottles with or without nicotine

  • Develop a dynamic aesthetic incorporating icy and frosty visual cues

  • Ensure easy adaptability across multiple flavors using distinct color variations

Solution:

A clean, modern label concept was developed to reflect the product’s freshness while maintaining strong brand recognition.

  • Dominant white “LiKE” logo placed on a black background for maximum contrast

  • Signature colored dot integrated into the logo to differentiate flavor variants

  • Flavor-specific color accents (e.g., fuchsia pink for “Framboise | Du Jardin”)

  • Minimalist layout enhanced with subtle frosty and icy visual elements

  • Clear display of nicotine level (3 MG) for quick customer reference

  • “Made in France” label with French flag to reinforce origin and credibility

Result:

The final label design successfully communicates the product’s refreshing character while remaining adaptable across the full flavor range.

  • Modern and striking visual identity appreciated by the client

  • Easy scalability across 17 additional flavor variants

  • Improved readability and shelf presence

  • Positive user feedback for the clean and refreshing design aesthetic

The Team Behind the Project - Led by Creative Director

The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.

With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.

Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.

Filip Narančić

Founder & CEO – Infinity Design Studio

SPECIALIZED IN:

Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering

Short biography

Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career.
He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.

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