Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Challenge:
Dr. P Rx required a modern and eye-catching vertical box design for their Pelvic Floor Stimulation Unit that would clearly communicate medical benefits while maintaining a professional clinical aesthetic.
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Needed a vertical box format with a retail hanging tab for display in clinics and stores
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Required strong visual emphasis on the unit, probe, and Dr. P Rx branding
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Had to clearly communicate rehabilitation benefits for multiple pelvic health conditions
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Needed a design appealing to both men and women with added focus on female users
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Required FDA-compliant labeling and necessary medical warnings
Solution:
To address these requirements, we created a packaging design that combines modern visual appeal with clinical trustworthiness, ensuring clarity for both healthcare professionals and end-users.
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Developed a clean and professional layout using blue and white tones to visually reinforce trust and medical reliability
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Highlighted the Pelvic Stimulation Unit along with included accessories such as probe and stim pads for immediate product recognition
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Integrated lifestyle imagery showcasing confident female users to communicate real-world product application
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Designed easy-to-read icons and visual callouts explaining benefits such as urinary incontinence relief and pelvic strengthening
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Included engaging quotes and testimonials to improve user relatability and emotional connection
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Added clear contraindication warnings for pacemaker users and pregnancy to maintain safety compliance
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Positioned barcode, website, and customer support information for quick scanning and accessibility
Result:
The final packaging design successfully simplified complex medical information into clear visual communication while enhancing product visibility in clinical and retail environments.
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Increased shelf presence in clinics and medical retail settings
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Improved consumer understanding through structured visual callouts
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Boosted consumer trust and product inquiries from medical offices
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Strengthened Dr. P Rx positioning as a leader in pelvic floor health solutions
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
Testimonials
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
Proud Clients
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