Client

ReTrak

Project Type:

Packaging

Industry: 

Challenge:

ReTrak wanted to create a fun and eye-catching packaging design for their Emoticon Power Bank line that would appeal to a younger audience while ensuring strong product visibility.

  • Target teens and consumers in their 20s

  • Maintain high product visibility through a clear window display

  • Develop unique packaging for three models (#LMAO, #MysticUnicornz, #SwirliePoo)

  • Clearly highlight the 2200mAh battery capacity

  • Use vibrant visuals aligned with youth-focused trends

Solution:

We developed a dynamic packaging design that combines bold colors and playful visual elements to attract attention and reinforce the emoji-based product theme.

  • Applied black and yellow as primary colors to create a high-contrast and energetic look

  • Integrated a large transparent front window for immediate product visibility

  • Featured the #LMAO hashtag model name prominently on the packaging

  • Included compatibility icons for smartphones, tablets, and other devices

  • Added a detailed feature description on the back panel with a product illustration

  • Used fun slogans and social media-inspired graphic elements to resonate with the target audience

  • Structured the layout to balance visual engagement with clear product communication

Result:

The final packaging design delivers a modern and instantly recognizable appearance tailored to a younger demographic.

  • Increased product visibility on retail shelves

  • Improved customer engagement through playful design elements

  • Highlighted key technical information clearly

  • Maintained aesthetic appeal while showcasing the product

  • Positioned the power bank as an attractive option for both personal use and gifting

The Team Behind the Project - Led by Creative Director

The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.

With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.

Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.

Black-and-white portrait of Filip Narančić, Founder and CEO of Infinity Design Studio.

Filip Narančić

Founder & CEO – Infinity Design Studio

SPECIALIZED IN:

Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering

Short biography

Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career.
He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.

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