Client

Brookstone

Project Type:

Packaging Design

Industry: 

Challenge:

Brookstone aimed to create a modern, high-end packaging design for BoomWireless, a 2-in-1 wireless earbuds and ultra-portable speaker that reflects the product’s cutting-edge features and premium quality.

  • Elevate the Brookstone brand through a refreshed upscale packaging approach

  • Maintain a high-tech, minimalist, and premium aesthetic for tech-savvy consumers

  • Clearly communicate the product’s dual-functionality

  • Align the packaging with Brookstone’s established brand identity

Solution:

We modernized Brookstone’s packaging design by introducing a visually refined concept that enhances the product’s luxury appeal while supporting its multifunctional use.

  • Implemented a sleek dark-themed packaging layout to convey sophistication and innovation

  • Used high-resolution product visuals to highlight the dual-functionality of the wireless earbuds and speaker

  • Applied refined typography and intuitive iconography to improve readability of key product features

  • Selected premium finishes and material treatments to suggest exclusivity and durability

  • Developed updated dielines to enhance the overall unboxing experience

  • Highlighted key product features such as 2-in-1 wireless functionality, 12-hour speaker runtime, and 4-hour earbud battery life

  • Included connectivity benefits like Auto On/Off pairing and Hands-Free Calling

  • Emphasized portability features such as Secure Fit and a Built-in Wrist Strap

Result:

The final packaging design delivers a premium and refreshed brand presentation aligned with Brookstone’s reputation for innovation.

  • Enhanced appeal among high-end tech consumers aged 25–45

  • Improved communication of product versatility and value

  • Strengthened brand perception through modern packaging aesthetics

  • Increased retail display flexibility through customized dielines

  • Supported stronger visual impact across both digital and physical retail environments

The Team Behind the Project - Led by Creative Director

The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.

With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.

Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.

Black-and-white portrait of Filip Narančić, Founder and CEO of Infinity Design Studio.

Filip Narančić

Founder & CEO – Infinity Design Studio

SPECIALIZED IN:

Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering

Short biography

Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career.
He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.

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