Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Challenge:
Bully Bunches required a visually engaging and functional packaging design for their Premium Bully Sticks that appeals to female dog owners aged 20–35 across Canada and the US.
-
Needed packaging for two size variations (6-inch & 12-inch)
-
Required a clear window for product visibility
-
Had to incorporate Southern Texas cattle and smokey BBQ-inspired elements
-
Needed a fresh and bold look for retail shelf impact
-
Required flexibility in logo usage or new Alfa Slab One typography
Solution:
To address these goals, we developed a rustic and retail-ready packaging concept that combines emotional appeal with strong visual differentiation.
-
Applied an earthy color palette reflecting natural ingredients
-
Integrated a prominent clear window for buyer transparency
-
Used BBQ and Texas ranch-inspired textures such as wood grain backgrounds
-
Included cattle motifs to reinforce product origin storytelling
-
Added a playful dog illustration in a cowboy hat for emotional connection
-
Used bold Alfa Slab One typography for clear product identification
-
Highlighted benefits like 100% Natural, Grass-Fed, and Digestible
-
Included separate UPC codes and size labels for both bag variations
Result:
The final packaging design successfully enhanced shelf appeal and consumer trust in retail environments.
-
Improved product visibility through the clear window
-
Increased customer engagement with dog-centric theme
-
Communicated natural and high-quality ingredients effectively
-
Strengthened brand presence in test markets
-
Contributed to higher sales conversion rates
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
What Our Clients Say About Us?
Trusted by global brands and visionary entrepreneurs — hear what they say about working with Infinity Design Studio.
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
Proud Clients
Ready To Elevate Your Brand’s Packaging To Premium Status?
Let’s turn your vision into reality with premium design solutions crafted for impact and excellence.
Explore More Stunning Work
The LIBERAZEN brand required a modern and visually distinctive label design in order to strengthen its positioning within the premium
Explore how premium e-liquid packaging design, strategic branding, and bold visual identity transformed HERO into a distinctive product built for
Explore how Brauerei 2572 transformed its visual identity through premium beer label design, strategic packaging, and refined branding to create
Tell Us What You’re Building.
Share what you already know—what you are creating, changing, improving, launching, or trying to solve. We’ll use that context to understand the project and determine the right next step.
You do not need a perfect brief to begin. Clear context is enough.