Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Challenge:
As a premium organic supplement brand, Potent Organics needed a label for their Ashwagandha with Black Pepper product that reflects both natural purity and professional credibility.
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Clearly communicate key benefits like energy support, immunity, and stress resistance
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Visually highlight the product’s organic and plant-based formulation
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Ensure readability for a health-conscious audience aged 25+
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Maintain consistency with the existing supplement line
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Allow the design to scale easily across future product
Solution:
A modern, minimalist design system was created to balance natural aesthetics with a clinically trustworthy appearance.
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Clean white base combined with green accents to emphasize organic origin and plant-based formulation
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Product name and brand identity positioned prominently for instant recognition
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Key benefits such as stress reduction, energy support, and improved focus highlighted on the front
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Eco-certification icons (All Natural, Gluten-Free, NON-GMO, Made in USA) integrated for quick visual trust signals
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Structured information hierarchy guiding the viewer from product name to benefits and usage
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Clearly organized Supplement Facts panel ensuring compliance and readability
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Flexible color-coded layout prepared for seamless expansion across additional SKUs
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Balanced layout designed to perform equally well on Amazon listings and retail shelves
Result:
The new packaging reinforces the brand’s natural and premium positioning in the supplement market.
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Improved readability and visual clarity for the target demographic
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Stronger brand consistency across the product line
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Enhanced shelf and online visibility
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Scalable design framework ready for future product launches
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
Testimonials
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
Proud Clients
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Infinity Design Studio is ready to turn your ideas into powerful results. Share your vision with us and let’s begin building something extraordinary together.