Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Client
Fortenatura
Project Type:
Product Packaging (Aluminum Foil Bag)
Industry:
Challenge:
Fortenatura needed a minimalistic yet impactful packaging design for their 100% natural vegan sleep gummies that would clearly communicate product benefits while maintaining a calm and gender-neutral visual identity.
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Required packaging to highlight plant-based ingredients, sugar-free formula, and vegan composition
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Needed to reflect Swiss-made quality and natural product positioning
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Requested a gender-neutral design approach suitable for a wide audience
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Needed deep blue or purple tones to visually represent calmness and nighttime use
Solution:
To meet these goals, we developed a clean and visually balanced packaging concept that combines modern aesthetics with subtle natural storytelling elements.
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Created a minimalist layout with clean lines and bold contrast to ensure clarity and shelf visibility
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Designed two distinct color variations in deep blue and purple to symbolize tranquility and nighttime relaxation
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Displayed key product attributes such as Vegan, Gluten-Free, Sugar-Free, and 100% Natural prominently on the front panel
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Introduced a simple illustration of a climber under moonlight to represent the natural journey toward better sleep
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Added subtle background elements like trees and plant silhouettes to reinforce the plant-based formulation
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Ensured the overall design maintains a refined balance between modern presentation and natural wellness appeal
Result:
The final packaging design successfully communicated the product’s natural formulation and Swiss-quality positioning while maintaining a modern and approachable appearance.
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Enhanced brand perception through elegant and calming visual identity
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Resonated strongly with consumers seeking healthier plant-based sleep alternatives
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Increased customer interest among vegan and supplement-conscious audiences
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Maintained consistency between natural appeal and contemporary product aesthetics
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
Testimonials
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
Proud Clients
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