Client

Branko Janković – Dental Tim

Project Type:

Complete Branding and Visual Identity

Challenge:

The clinic needed a modernized visual identity that reflects high-quality, professional dental services while maintaining trust and approachability.

  • Redesign the logo to create a recognizable, elegant, and modern dental brand identity.

  • Develop business cards that are functional, informative, and visually appealing for patient interactions.

  • Design an illuminated sign to improve clinic visibility, attract new patients, and reinforce brand recognition.

Solution:

The visual identity was updated to convey professionalism, reliability, and innovation across all brand touchpoints.

  • Created a modern, sleek logo using blue and orange tones to symbolize trust, expertise, and warmth, with a tooth and orbit motif representing precision and dental innovation.

  • Designed minimalistic and functional business cards with clearly highlighted contact details and an appointment scheduling section to improve patient experience.

  • Developed a modern illuminated sign with high visibility and eye-catching design to strengthen the clinic’s physical brand presence and attract passersby.

Result:

The refreshed visual identity positioned Janković Dental Tim as a leading dental clinic in Belgrade.

  • Increased brand recognition and modernized the clinic’s professional image.

  • Enhanced patient communication and appointment scheduling through functional business cards.

  • Improved clinic visibility and attracted more new clients via the illuminated signage.

  • Combined modern design, innovation, and professional aesthetics to ensure the clinic stands out in the competitive dental market.

The Team Behind the Project - Led by Creative Director

The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.

With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.

Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.

Black-and-white portrait of Filip Narančić, Founder and CEO of Infinity Design Studio.

Filip Narančić

Founder & CEO – Infinity Design Studio

SPECIALIZED IN:

Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering

Short biography

Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career.
He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.

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