Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Challenge:
Capturing the essence of the Bourbon Trail City Grid Whiskey Glass required more than a product showcase — it demanded a tribute to heritage and craftsmanship.
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Communicate the cultural weight of Kentucky’s legendary bourbon route
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Appeal to bourbon enthusiasts, collectors, and heritage-driven buyers
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Highlight the intricate laser-etched Bourbon Trail map with clarity
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Maintain a refined, premium tone for Amazon and high-end retail
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Position the glass as both a lifestyle symbol and a collectible keepsake
Solution:
A heritage-infused cinematic narrative was developed to blend geographic pride with luxury presentation.
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Concept centered on tradition, craftsmanship, and American bourbon culture
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Warm amber lighting reflecting the natural hue of aged bourbon
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Controlled backlighting enhancing the depth and precision of the etched grid
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Vintage styling with wooden bar textures, bourbon barrels, and historic maps
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Macro cinematography capturing engraving detail and glass clarity
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Slow circular pans and depth-of-field transitions reinforcing artisanal quality
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Balanced editing rhythm designed to evoke nostalgia and premium intimacy
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Multi-platform optimization for Amazon PDPs, ad creatives, and retail displays
Result:
The final video positioned the Bourbon Trail edition as a heritage-driven collector’s piece.
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Strengthened Greenline Goods’ authority in the spirits lifestyle niche
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Increased desirability among bourbon aficionados and gift buyers
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Elevated perceived value through emotionally resonant storytelling
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Reinforced the City Grid series as a premium, culturally inspired collection
Infinity Design Studio transformed a map into a story of legacy and craftsmanship — where every sip feels connected to history.
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
Testimonials
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
Proud Clients
Ready To Elevate Your Brand’s Packaging To Premium Status?
Let’s turn your vision into reality with premium design solutions crafted for impact and excellence.
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Let’s Create a Premium Design Experience
Infinity Design Studio is ready to turn your ideas into powerful results. Share your vision with us and let’s begin building something extraordinary together.