Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Challenge:
Kander & King required an eye-catching packaging design for their 100% compostable Bamboo Toothbrush that reflects the brand’s sustainable and eco-friendly values while maintaining a premium visual appeal.
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Appeal to eco-conscious consumers, predominantly women aged 20–44
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Communicate both environmental responsibility and product quality
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Maintain a clean and attractive aesthetic aligned with sustainability
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Reinforce the brand’s commitment to honesty and ethical production
Solution:
We created a minimalist and earthy-toned packaging concept using recyclable materials to align with the brand’s eco-conscious identity while maintaining a refined and premium presentation.
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Designed the front panel to prominently feature the Kander & King logo alongside the tagline “Open, honest, and eco-friendly”
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Included a natural bamboo illustration to visually emphasize sustainability and material origin
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Integrated social media icons and the official website on the right panel to encourage brand engagement
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Placed certification icons such as Vegan, Cruelty-Free, Recyclable Packaging, FSC, and CE on the left panel to reinforce credibility
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Added the “Made Ethically in China” label to maintain transparency and consumer trust
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Structured the back panel to feature a detailed illustration of the bamboo toothbrush with clearly labeled components
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Highlighted features such as the 100% Compostable Bamboo Handle, Recyclable Nylon Bristles, BPA-Free Dye, and Naturally Anti-Bacterial Properties
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Included biodegradable ink printing along with a simple step-by-step recycling guide to educate users on proper disposal after use
Result:
The final packaging design successfully reflects the brand’s eco-conscious values while enhancing shelf presence in retail environments.
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Increased appeal among environmentally aware consumers
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Strengthened perception of sustainability and transparency
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Improved product visibility through natural kraft paper and bold illustrations
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Encouraged responsible product disposal through educational packaging
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Reinforced the brand’s commitment to environmentally responsible living
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
What Our Clients Say About Us?
Trusted by global brands and visionary entrepreneurs — hear what they say about working with Infinity Design Studio.
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
Proud Clients
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