Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Client
Greenline Goods - Jonathan Ross
Project Type:
Visual Identity Design for Walmart Distribution
Industry:
Challenge:
The brand required a professional, modern, and highly recognizable logo to represent its exclusive ECOMM Distribution identity within Walmart retail environments across the USA.
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Communicate professionalism and reliability of a large-scale e-commerce distribution network.
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Reflect a modern, dynamic, and digital-first aesthetic aligned with global retail operations.
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Ensure recognizability and versatility across packaging, labels, in-store branding, and digital platforms.
Solution:
The visual identity was designed around structural clarity, technological precision, and retail scalability to ensure strong presence across Walmart and e-commerce channels.
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Created a square “ED” monogram symbolizing stability, structure, and distribution infrastructure.
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Established a blue and white palette conveying trust, innovation, and corporate reliability in retail contexts.
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Designed modern geometric typography with contrast between “ECOMM” and “DISTRIBUTION” to balance digital innovation with established logistics authority.
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Added minimalist dot elements beneath ECOMM to introduce rhythm and a subtle system/distribution network metaphor.
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Optimized the logo for seamless application across packaging, online stores, retail displays, and Walmart in-store branding.
Result:
The final identity positioned ECOMM Distribution as a premium, trustworthy retail distribution brand within the Walmart ecosystem.
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Increased brand visibility and differentiation in the competitive e-commerce distribution market.
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Delivered consistent national retail implementation across packaging and Walmart touchpoints.
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Strengthened perception of security, reliability, and innovation among retail partners and customers.
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Established a cohesive visual foundation aligned with the company’s mission and retail growth strategy.
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
Testimonials
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
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