Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Challenge:
Ihicore aimed to launch a new skincare line under the brand name Queen Jaja, rooted in traditional West African blends for hair and skin care products.
-
Create a label that reflects the brand’s authenticity and cultural heritage
-
Visually communicate nourishment, hydration, and restoration
-
Maintain a traditional aesthetic that resonates with ethical, natural skincare consumers
-
Position the Wholesome Shea Butter Lotion as a premium, heritage-driven product
Solution:
We developed a culturally inspired label design that balances tradition with a modern premium aesthetic.
-
Implemented a rich, earthy color palette combined with traditional West African patterns
-
Established a bold typography hierarchy highlighting key benefits such as Nourish – Hydrate – Restore
-
Integrated subtle hand-drawn decorative background elements for authenticity
-
Positioned the Queen Jaja logo prominently for strong brand anchoring
-
Included a clear ingredients list and contact details to enhance transparency and trust
Result:
The final label design successfully merges heritage-driven storytelling with modern visual appeal.
-
Improved shelf presence while maintaining a handcrafted aesthetic
-
Reinforced brand commitment to natural and ethical skincare
-
Established a scalable design foundation for future product labels
-
Positive client feedback on authenticity and premium positioning
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
What Our Clients Say About Us?
Trusted by global brands and visionary entrepreneurs — hear what they say about working with Infinity Design Studio.
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Proud Clients
Ready To Elevate Your Brand’s Packaging To Premium Status?
Let’s turn your vision into reality with premium design solutions crafted for impact and excellence.
Explore More Stunning Work
Pogi's Pet Supplies required an outer packaging design for their Grooming Wipes 6-pack and 12-pack bundles that aligns with the
Aspen Valley Vapes decided to rebrand its premium e-liquid line to improve visual identity and enhance product visibility on retail
LDJ required premium and eye-catching packaging for The Luxurious Minx Collection – Du Jour that reflects the handcrafted quality and
Tell Us What You’re Building.
Share what you already know—what you are creating, changing, improving, launching, or trying to solve. We’ll use that context to understand the project and determine the right next step.
You do not need a perfect brief to begin. Clear context is enough.