Client

Grant Wilson – Willins Investments Pty Ltd, Australia

Project Type:

Mobile App UI/UX Design, Branding, Website & App Store Assets

Industry: 

Challenge:

The goal was to design a flexible, intuitive mobile app that allows users to organize any type of personal lists—wishes, goals, plans, and shopping items—within a single cohesive experience.

  • Create a universal list-management UX adaptable to many use cases (bucket lists, shopping, travel, tasks).

  • Develop a modern, engaging visual identity suitable for a broad consumer audience.

  • Ensure simplicity and clarity despite multi-purpose functionality.

  • Design App Store visuals and website to support launch and growth.

  • Deliver a seamless, frictionless interaction flow for everyday use.

Solution:

A complete product ecosystem was designed, combining clean UI, intuitive UX architecture, and cohesive branding across mobile, web, and marketing touchpoints.

  • Mobile UI/UX design (10+ screens) – streamlined list creation, categorization, and tracking flows.

  • Logo & app icon design – distinctive, modern identity optimized for small-screen recognition.

  • Splash screen & interaction design – polished first impression and smooth onboarding feel.

  • App Store listing visuals – Apple-compliant graphics optimized for visibility and conversion.

  • Website design – high-impact presentation aligned with app branding and features.

  • Feature-driven UX optimization – price tracking, wishlist management, and comparison flows.

Result:

  • Successfully launched a live App Store product with strong user adoption.

  • Achieved high engagement and thousands of satisfied users.

  • Delivered a clean, intuitive multi-purpose list app experience.

  • Increased store visibility and conversion performance through optimized creatives.

  • Established a scalable brand and product foundation for future feature expansion.

The Team Behind the Project - Led by Creative Director

The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.

With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.

Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.

Black-and-white portrait of Filip Narančić, Founder and CEO of Infinity Design Studio.

Filip Narančić

Founder & CEO – Infinity Design Studio

SPECIALIZED IN:

Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering

Short biography

Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career.
He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.

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