Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Challenge:
The goal was to refine and modernize the existing logo while preserving Level Edge Construction’s strong identity in the construction industry.
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Lighten the color palette for a cleaner, more polished look.
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Remove unnecessary elements, including the plumb bob, to streamline the design.
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Refine the layout to achieve a sleeker and more professional aesthetic.
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Enhance readability while retaining construction-themed visual elements.
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Develop a memorable tagline reflecting strength, integrity, and superior service to reinforce brand presence.
Solution:
The updated visual identity introduces a cleaner, modern, and cohesive aesthetic while maintaining the essence of construction and craftsmanship.
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Applied a lighter, neutral color palette, improving versatility across digital and physical branding.
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Removed the plumb bob and simplified iconography to create a sharper, more balanced logo.
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Enhanced typography with bold, readable lettering to ensure the brand name stands out.
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Refined the overall composition to improve scalability across trucks, uniforms, signage, and digital platforms.
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Developed strong tagline options, such as “Building Strength, Integrity, and Excellence” and “Solid Foundations. Lasting Impressions,” to communicate trust and expertise.
Result:
The refreshed logo strengthens Level Edge Construction LLC’s brand presence and professional image.
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Delivered a modernized and recognizable logo that feels fresh while retaining core brand recognition.
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Established a lighter, versatile color scheme, enhancing adaptability across marketing materials.
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Introduced a memorable and impactful tagline, reinforcing the company’s commitment to quality and excellence.
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Created a scalable and polished design, ensuring long-term use across commercial and residential markets.
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Positioned the company as a reliable, professional, and industry-leading construction partner.
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
Testimonials
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
Proud Clients
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Infinity Design Studio is ready to turn your ideas into powerful results. Share your vision with us and let’s begin building something extraordinary together.