Client

VitaMen

Project Type:

Packaging Design

Challenge:

VitaMen needed a bold packaging design for Men-Plex – Complex Multivitamin for Men that reflects strength, performance, and premium quality.

  • Appeal to men aged 25–50 focused on peak performance

  • Highlight key ingredients (Creatine, Vitamin C, L-Arginine)

  • Clearly present nutritional information

  • Emphasize benefits through iconography

  • Maintain a clean yet powerful visual identity

Solution:

We developed a high-impact packaging system that combines premium aesthetics with functional clarity.

  • Implemented a black and gold color palette to symbolize strength and exclusivity

  • Added turquoise accents for a modern contrast

  • Designed bold MEN-PLEX typography in gold

  • Integrated an athlete illustration as a central visual

  • Highlighted key ingredients below the product name

  • Structured Supplement Facts panel for readability

  • Included eco-friendly badges (keto-friendly, non-GMO, gluten-free)

  • Added QR code for authenticity verification

  • Maintained a clean layout for retail and e-commerce visibility

Result:

The final packaging effectively communicates strength, purity, and performance.

  • Increased shelf visibility

  • Positive customer feedback

  • Improved clarity of product benefits

  • Stronger brand identity

  • Sales boost in early post-launch months

The Team Behind the Project - Led by Creative Director

The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.

With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.

Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.

Black-and-white portrait of Filip Narančić, Founder and CEO of Infinity Design Studio.

Filip Narančić

Founder & CEO – Infinity Design Studio

SPECIALIZED IN:

Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering

Short biography

Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career.
He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.

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