Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Challenge:
La Optica B.L.M., a Munich-based retro/modern eyewear brand, aimed to transition its sunglasses packaging from a rubber-touch finish to a 100% recyclable material while maintaining a stylish and premium brand image.
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Reflect the brand’s commitment to sustainability through packaging design
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Maintain a fashion-forward and premium feel for the German market
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Incorporate the company logo and green dot recycling symbol
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Clearly emphasize the eco-friendly nature of the new packaging
Solution:
We developed a minimalistic packaging concept that blends urban aesthetics with environmental responsibility, aligning with La Optica B.L.M.’s modern brand identity.
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Introduced a kraft paper texture to create a natural and eco-conscious appearance
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Designed bold black silhouettes of Munich cityscapes to reflect the brand’s German heritage and create visual impact
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Featured the La Optica B.L.M. logo prominently on the front panel for strong brand recognition
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Included the tagline “It Is Never Too Dark” to reinforce the brand’s vision and messaging
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Added a simplified sunglasses illustration for immediate product identification
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Integrated the recycling icon with the message “Packaging Made Out Of Recyclable Material” on the side panels
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Structured the manufacturer details in compliance with German packaging regulations
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Maintained consistent use of brand typography across all text elements to preserve visual identity
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Communicated the shift to eco-friendly materials through clean and minimal environmental messaging
Result:
The redesigned packaging successfully elevated La Optica B.L.M.’s brand image while reinforcing its sustainability values.
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Improved appeal among eco-conscious consumers
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Strengthened brand positioning in the German fashion market
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Delivered clear environmental messaging supporting sustainability
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Enhanced shelf presence through strong visual contrast
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Maintained a modern and urban aesthetic aligned with the brand identity
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
What Our Clients Say About Us?
Trusted by global brands and visionary entrepreneurs — hear what they say about working with Infinity Design Studio.
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
Proud Clients
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