Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Client
Sacred Plants
Project Type:
Packaging Design (Box & Label)
Industry:
Challenge:
Sacred Plants™ required a luxurious and high-end packaging design for their Full Spectrum Organic Hemp Oil – DIVINE HEMP™, which would appeal to a health-conscious audience seeking both natural healing and premium quality.
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Needed a design that feels exclusive and sophisticated while maintaining a natural connection
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Required packaging that reflects the product’s organic and holistic wellness positioning
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Had to visually stand out in retail environments among competing products
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Needed to appeal to consumers who value premium aesthetics and spiritual well-being
Solution:
To achieve this balance, we developed a minimalist yet visually impactful packaging concept that blends luxury with earthy elegance while maintaining strong shelf presence.
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Utilized a deep charcoal and metallic silver color palette with subtle mint green accents to convey purity and premium quality
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Combined modern serif typography for branding with clean sans-serif fonts for product details to enhance readability and refinement
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Positioned the DIVINE HEMP™ product name prominently to establish it as the visual focal point
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Incorporated a hand-drawn goddess-like illustration intertwined with leaves to represent the sacred and natural essence of the product
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Proposed a matte finish with spot UV on the logo and key typography to elevate visual hierarchy
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Added embossed detailing on the illustration to enhance tactile experience and perceived product value
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Organized nutritional facts, usage instructions, and “Made in USA” certification on the side panels to keep the front layout clean and elegant
Result:
The final packaging design successfully merged luxury presentation with organic authenticity, aligning perfectly with the brand’s holistic wellness philosophy.
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Elevated retail shelf presence through premium visual identity
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Received positive focus group feedback on packaging quality and feel
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Strengthened brand identity aligned with luxury and wellness values
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Increased consumer trust through clear labeling and refined presentation
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Effectively communicated the product’s purity, potency, and high perceived value
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
Testimonials
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
Proud Clients
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