Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Client
KÍTCHANT
Project Type:
Packaging Design (Box, Insert Card, Brochure)
Industry:
Challenge:
The main challenge was to design an elegant and modern packaging solution that highlights the premium quality of the Electric Salt & Pepper Grinder Set while remaining visually attractive for online shoppers on platforms like Amazon.
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Appeal to a wide demographic group between 18–40 years old
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Reflect the sleek and ergonomic functionality of the product
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Maintain a balance between modern aesthetics and practical product communication
Solution:
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Developed a contemporary packaging design that emphasizes both visual sophistication and product usability to ensure the grinder set stands out across digital marketplaces and physical retail environments.
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Designed the front of the box to prominently feature the product name alongside high-quality imagery showcasing the stainless-steel finish and ergonomic build of the grinders.
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Integrated the brand slogan “Make your kitchen elegant & relevant” to reinforce the lifestyle positioning of the product and create a cohesive brand message.
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Structured the back panel to include a detailed overview of KÍTCHANT’s brand philosophy, along with clearly illustrated product features such as battery operation, LED lighting, and adjustable coarseness levels.
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Included a 100% Satisfaction Guarantee badge to enhance customer trust and strengthen purchase confidence during online purchase decisions.
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Utilized side panels to highlight the grinder’s key components including the stainless steel stand, coarse adjustment mechanism, LED lights, and rubber lids, while the opposite panel visually demonstrates the product’s one-hand operation and ease of use.
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Designed a thank-you insert card aimed at encouraging Amazon reviews and increasing post-purchase engagement from satisfied customers.
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Created an informative brochure presenting additional KÍTCHANT products and brand values through clean, bold typography for enhanced readability and brand consistency.
Result:
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Achieved a professional and premium packaging appearance while maintaining clarity and usability for end users
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Increased visual appeal across Amazon product listings
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Contributed to higher product engagement and improved conversion rates
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Strengthened perceived product value through thoughtful packaging presentation
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Enhanced customer satisfaction by clearly communicating both style and functionality
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
Testimonials
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
Proud Clients
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