Client

Straits Pets

Project Type:

Pet Food Packaging

Industry: 

Challenge:

Straits Pets required a visually attractive packaging design for their Air Dried Meaty Jerky line that appeals to a female audience across Southeast Asian markets while communicating product quality.

  • Needed to highlight natural ingredients and over 70% meat content

  • Required visual elements representing the “Straits” concept of connecting waters

  • Had to include a see-through window for product visibility

  • Needed to attract consumers through bright and eye-catching colors

Solution:

To address these goals, we developed a nature-inspired packaging concept that balances functionality with strong retail appeal.

  • Incorporated illustrations of water, mountains, and clouds to symbolize the “Straits” identity

  • Added a transparent paw-shaped window to showcase the product inside

  • Used distinct bright color variations for each flavor (fish, chicken, lamb, duck, beef)

  • Highlighted benefits such as Over 70% Meat, Superfood-Enhanced, Grain-Free, and Handmade

  • Designed a 3-side sealed bag with hang hole for retail display

  • Ensured the layout supports clear product benefit communication

Result:

The final packaging design successfully improved brand visibility and customer engagement in retail environments.

  • Increased in-store brand visibility across pet shops

  • Received positive feedback from female target consumers

  • Achieved a sales boost within the first month post-launch

  • Improved clarity of product information for buyers

  • Supported popularity of chicken and beef flavor variants

The Team Behind the Project - Led by Creative Director

The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.

With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.

Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.

Filip Narančić

Founder & CEO – Infinity Design Studio

SPECIALIZED IN:

Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering

Short biography

Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career.
He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.

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