Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Client
University of North Carolina at Charlotte – School of Architecture
Project Type:
Architectural Redesign & Memorial Installation Development
Industry:
Challenge:
The Music of the Chains project required a detailed architectural redesign and technical development in order to transform the original winning competition proposal into an executable memorial installation.
Key challenges included:
-
Translating a conceptual memorial into a technically feasible architectural solution
-
Preserving the symbolic relationship between music and chains within spatial design
-
Creating an interactive installation that engages visitors through sound and movement
-
Integrating the structure within an urban context near the Museum of African American Music in Nashville
-
Selecting materials that reflect historical narrative and emotional depth
-
Ensuring the installation functions as both a structural and acoustic environment
Solution:
A comprehensive redesign strategy was implemented to enhance spatial experience and execution feasibility:
-
Developed detailed floor plans, sections, elevations, and structural documentation
-
Designed a steel lattice roof system for structural and acoustic support
-
Applied wall panels with rusted metal and patinated finishes to convey historical symbolism
-
Integrated interior wall surfaces inscribed with musical genres
-
Designed a glass floor to reflect fragility and memory
-
Implemented suspended chains as interactive sound-generating elements
-
Integrated the memorial into a central urban square aligned with pedestrian circulation
-
Selected materials such as oxidized chains, black stone, and aged textures to reinforce narrative symbolism
-
Developed spatial connections between the memorial and surrounding civic environment
Result:
Through the implementation of a redesigned architectural concept, the Music of the Chains memorial achieved improved functionality and symbolic impact.
Key outcomes:
-
Enhanced visitor interaction through sound-responsive installation
-
Strengthened narrative expression through material selection
-
Improved urban integration within a civic cultural setting
-
Delivered a memorial space combining art, memory, and architecture
-
Created an immersive environment encouraging reflection and engagement
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
What Our Clients Say About Us?
Trusted by global brands and visionary entrepreneurs — hear what they say about working with Infinity Design Studio.
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
Proud Clients
Ready To Elevate Your Brand’s Packaging To Premium Status?
Let’s turn your vision into reality with premium design solutions crafted for impact and excellence.
Explore More Stunning Work
The objective was to design a sophisticated, high-end logo that visually expresses the brand’s core values of health, energy, and
ProVision required a modernized label for their Professional AREDS 2 Macular Health Formula to improve visibility on Amazon.
The Premium Ice Bucket With Stand and Tray required a packaging design that reflects elegance and durability while appealing to
Tell Us What You’re Building.
Share what you already know—what you are creating, changing, improving, launching, or trying to solve. We’ll use that context to understand the project and determine the right next step.
You do not need a perfect brief to begin. Clear context is enough.