Client

ProVision

Project Type:

Label Design

Challenge:

ProVision required a modernized label for their Professional AREDS 2 Macular Health Formula to improve visibility on Amazon.

  • Appeal to individuals aged 55+ with macular degeneration

  • Emphasize key product features

  • Maintain brand consistency

  • Improve readability for older users

  • Optimize label layout for online listings

Solution:

We redesigned the label with a focus on clarity, credibility, and online visibility to better engage the target demographic.

  • Increased prominence of AREDS 2 as the focal point

  • Added a visible Doctor Formulated callout

  • Optimized layout for Amazon readability

  • Applied vibrant tones of blue, green, and white

  • Removed outdated spiral design elements

  • Highlighted benefits such as Gluten-Free and No Synthetic Fillers

  • Used large, legible fonts for older users

  • Maintained structured visual hierarchy

Result:

The updated label design improves brand perception and usability.

  • Enhanced visibility in Amazon listings

  • Increased customer trust

  • Improved readability for older demographic

  • Strengthened professional appearance

  • Supported better product recognition

The Team Behind the Project - Led by Creative Director

The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.

With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.

Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.

Filip Narančić

Founder & CEO – Infinity Design Studio

SPECIALIZED IN:

Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering

Short biography

Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career.
He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.

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