Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Client
Zalderan
Project Type:
Branding, Packaging, and Amazon Listing for an Outdoor Adventure Grill
Industry:
Challenge:
The Zalderan Campfire Grill is an innovative foldable and detachable outdoor grill, designed specifically for adventure enthusiasts who require durability, portability, and multifunctionality in demanding outdoor environments.
The primary challenge was to develop a complete premium brand experience that would:
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Reflect the product’s rugged outdoor performance
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Communicate its patented adjustable grilling system
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Maintain a strong eco-friendly positioning
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Ensure the product remains protected during transport
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Clearly demonstrate usability for first-time customers through packaging and visuals
Additionally, the product needed to be effectively positioned for high-conversion eCommerce platforms such as Amazon, where visual clarity and perceived product value directly impact customer purchasing decisions.
Solution:
To overcome these challenges, a comprehensive branding, packaging, and product visualization strategy was developed:
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Designed a premium eco-friendly kraft packaging box using recycled materials and minimalist black eco-printing to align with the brand’s sustainable outdoor identity.
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Created a double-sided instructional insert card featuring a clean layout that explains grill functionality, usage guidelines, and key benefits, along with a strong customer review CTA.
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Developed custom branded Zalderan stickers to increase brand loyalty and enhance the unboxing experience.
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Conceptualized and produced a durable waterproof carrying bag with:
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Reinforced zippers
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Adjustable handles
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Foldable compact storage design
Ensuring easy transport and accessibility during outdoor activities.
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Built a high-precision 3D model of the grill to visually communicate:
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Adjustable height mechanism
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Heat control system
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304 stainless steel construction
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Captured professional lifestyle product photography in real outdoor environments such as:
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Mountains
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Forests
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Campsites
Showcasing real-world usage in camping, hiking, and survival scenarios.
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Developed an SEO-optimized Amazon listing and webshop presentation focused on high-converting product descriptions and compelling visuals.
Result:
By combining high-end branding, precise 3D visualization, and a strategically optimized Amazon listing, the Zalderan Campfire Grill was successfully positioned as a premium must-have product for outdoor cooking and adventure travel.
Key Outcomes:
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Amazon Best-Seller Status — Achieved top-rated customer reviews and significantly improved sales conversion rates.
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Patented & Protected Design Visibility — Clearly communicated the grill’s unique adjustability and stainless steel durability.
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Eco-Friendly Premium Packaging — Reinforced brand perception and sustainability values.
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Targeted Outdoor Market Positioning — Successfully marketed to campers, hikers, overlanders, and survivalists.
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
Testimonials
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
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