Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Challenge:
The Xpresso Coffee Capsules required a packaging design that conveys a premium and modern aesthetic while ensuring clear compatibility messaging with Nespresso® coffee machines.
Key challenges included:
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Creating a luxurious visual identity suitable for retail environments
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Designing a unified system for multiple coffee flavors
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Communicating compatibility with Nespresso® machines clearly
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Incorporating multilingual product information
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Highlighting product intensity and usage guidelines
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Maintaining brand consistency across individual and master packaging formats
Solution:
A comprehensive packaging design strategy was implemented to enhance visual impact and product clarity across multiple variants.
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Developed a premium visual identity using dark neutral tones
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Applied gold and red accents to differentiate flavor intensity
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Integrated high-contrast imagery to convey indulgence and luxury
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Designed bold typography for strong product name visibility
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Introduced color-coded flavor indicators for easy identification
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Highlighted Nespresso® compatibility on the front panel
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Included icons for intensity level, serving size, and storage instructions
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Structured bilingual product descriptions in English and Arabic
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Integrated eco-conscious symbols for recyclable materials
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Optimized packaging layout for individual boxes and master cartons
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Ensured flexibility for future flavor variations
Result:
Through the implementation of a premium packaging concept, the Xpresso Coffee Capsules achieved improved retail readiness.
Key outcomes:
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Enhanced shelf visibility and flavor differentiation
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Improved communication of compatibility and usage
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Strengthened perception of product quality
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Expanded accessibility through multilingual packaging
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Elevated overall brand positioning within the coffee segment
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
Testimonials
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
Proud Clients
Ready To Elevate Your Brand’s Packaging To Premium Status?
Let’s turn your vision into reality with premium design solutions crafted for impact and excellence.
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Let’s Create a Premium Design Experience
Infinity Design Studio is ready to turn your ideas into powerful results. Share your vision with us and let’s begin building something extraordinary together.