Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Client
Private Client
Project Type:
Architectural Interior Design & Turnkey Residential Execution
Industry:
Challenge:
The duplex apartment located in Voždovac, Belgrade required a complete interior redesign in order to transform a newly built space into a personalized and functional living environment.
Key challenges included:
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Introducing character and warmth into a standard new-build apartment
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Redefining the layout to create a partially open space with efficient spatial flow
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Designing a staircase that functions as both a structural and visual centerpiece
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Creating a balanced living room atmosphere that combines comfort with elegance
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Integrating kitchen and dining areas into a cohesive interior concept
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Transforming the terrace into a functional and relaxing outdoor extension of the living space
Solution:
A comprehensive interior design and execution strategy was implemented to enhance usability and visual harmony:
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Redesigned the apartment layout to improve horizontal and vertical communication
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Removed unnecessary walls to create a natural open space flow while maintaining zoning
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Designed a staircase with floating wooden steps and metal supports as a sculptural feature
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Installed a frosted glass divider to ensure spatial separation without reducing light
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Applied wooden flooring and custom-made furniture to enrich the living room ambiance
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Introduced accent wall textures and ambient lighting to enhance atmosphere
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Developed a U-shaped kitchen with contrasting cabinetry and integrated LED ceiling strips
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Designed a dining area with bold seating elements to create a visual accent
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Redesigned the terrace with custom wooden screening, greenery, and lounge furniture
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Created full 3D visualizations of all interior spaces
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Implemented custom furniture production, carpentry works, lighting installation, textile elements, ceiling finishes, and tailored color palette
Result:
Through the implementation of a complete turnkey interior solution, the duplex apartment was successfully transformed into a modern and personalized living space.
Key outcomes:
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Improved spatial organization and usability
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Enhanced aesthetic identity through custom design elements
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Increased comfort through functional layout optimization
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Seamless integration of interior and outdoor living areas
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Delivered a refined and cohesive residential environment tailored to client needs
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
What Our Clients Say About Us?
Trusted by global brands and visionary entrepreneurs — hear what they say about working with Infinity Design Studio.
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
Proud Clients
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