Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Client
San Francisco Bay Coffee
Project Type:
Packaging Design – Coffee Product
Industry:
Challenge:
The SF Bay Ground Organic Rainforest Blend required a packaging design that emphasizes the product’s organic and eco-friendly attributes while maintaining the brand’s established identity.
Key challenges included:
-
Highlighting the word “Ground” for immediate shelf recognition
-
Reflecting sustainability values through visual identity
-
Integrating a clear top section for product visibility
-
Maintaining consistency with existing brand elements
-
Communicating organic certification effectively
-
Creating strong visual impact within the coffee category
Solution:
A comprehensive packaging design strategy was implemented to align the product’s organic positioning with the brand’s visual identity.
-
Developed a rainforest-inspired visual concept using lush green tones
-
Applied bold and elegant typography to emphasize the word “Ground”
-
Integrated a vivid rainforest backdrop to reinforce sustainability messaging
-
Positioned the San Francisco Bay Coffee logo for brand consistency
-
Structured the layout to accommodate a clear top visibility window
-
Included organic certification and Grown for Good™ labeling
-
Balanced natural imagery with high-contrast design elements
-
Maintained a clean layout for improved shelf readability
-
Optimized visual hierarchy to communicate product quality and origin
Result:
Through the implementation of a nature-inspired packaging concept, the Organic Rainforest Blend achieved improved market presence.
Key outcomes:
-
Enhanced shelf visibility through vibrant design
-
Improved communication of sustainability values
-
Strengthened alignment with brand identity
-
Positive feedback on packaging clarity
-
Increased recognition among eco-conscious consumers
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
What Our Clients Say About Us?
Trusted by global brands and visionary entrepreneurs — hear what they say about working with Infinity Design Studio.
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
Proud Clients
Ready To Elevate Your Brand’s Packaging To Premium Status?
Let’s turn your vision into reality with premium design solutions crafted for impact and excellence.
Explore More Stunning Work
Montalpruno required a luxury label design for PARADISO – a limited-edition Super Tuscan wine that reflects the heritage and elegance
Neutein required a complete packaging redesign for their brain health supplement to create a modern and eye-catching appearance that stands
Fancii required an elegant and minimalist packaging design for their 3-piece interchangeable magnifying glass set that reflects premium quality and
Tell Us What You’re Building.
Share what you already know—what you are creating, changing, improving, launching, or trying to solve. We’ll use that context to understand the project and determine the right next step.
You do not need a perfect brief to begin. Clear context is enough.