Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Challenge:
Optislim aimed to launch Meal 2 Go – Energy Drink, an iced coffee-flavored liquid meal designed for busy individuals with active lifestyles.
-
Appeal to consumers aged 25–34
-
Stand out in convenience stores and gas stations
-
Clearly communicate the drink’s nutritional benefits
-
Position the product as a healthy and energizing meal replacement
Solution:
We created a bold packaging concept inspired by retro comic book and sci-fi aesthetics to visually communicate energy and movement.
-
Applied strong contrasts of red and black for high shelf visibility
-
Introduced an alien character and space-themed visuals for a dynamic look
-
Highlighted key nutritional benefits such as 20g High Protein and 120 Calories
-
Emphasized Low Sugar content and inclusion of 15 Vitamins & Minerals
-
Placed the message “GET ENERGIZED” prominently on the front
-
Structured the layout for quick comprehension of product benefits
-
Balanced bold graphics with functional label information
Result:
The final packaging design delivers a memorable and energetic visual identity for retail environments.
-
Increased shelf visibility in high-traffic locations
-
Improved communication of nutritional value
-
Enhanced product differentiation from competitors
-
Supported quick purchase decisions
-
Strengthened appeal among active consumers
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
Testimonials
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
Proud Clients
Ready To Elevate Your Brand’s Packaging To Premium Status?
Let’s turn your vision into reality with premium design solutions crafted for impact and excellence.
Explore More Stunning Work
Uno Doggo needed to develop premium packaging that clearly communicates the high quality of their 100% natural meat dog treats
The London Sip – Stovetop Espresso Maker required a packaging redesign that preserves the traditional identity of the classic moka
The Koryo Absolute – Schisandra Berry Herbal Tea required a packaging design that communicates both the brand’s Korean heritage and
Let’s Create a Premium Design Experience
Infinity Design Studio is ready to turn your ideas into powerful results. Share your vision with us and let’s begin building something extraordinary together.