Client

Waypoint Geographic

Project Type:

Packaging

Industry: 

Challenge:

Waypoint Geographic aimed to create a modern and eye-catching retail box for MagneGlobe™, designed for adults who want to mark past travel destinations or plan future trips using magnetic pins.

  • Clearly communicate the product’s purpose and interactive functionality

  • Highlight key features without overwhelming the design with information

  • Maintain a balance between elegance and usability

  • Ensure strong visual presence across both physical retail stores and online platforms

Solution:

We created a clean, modern, and minimalistic packaging design that visually emphasizes the MagneGlobe™ product while maintaining clarity and premium appeal.

  • Utilized bright and complementary colors to improve readability and draw attention to essential product details

  • Featured the product image on three sides of the box to clearly display the globe with magnetic pins attached, emphasizing its interactive travel-marking functionality

  • Structured the back panel to present the globe’s key features including the modern stainless steel stand and 32 colored magnetic identification pins

  • Highlighted important specifications such as up-to-date political blue ocean cartography and the globe’s perfect 9” desktop size

  • Included visual gift-oriented messaging to position the product as an ideal present for travel enthusiasts

  • Designed simple and intuitive icons to visually reinforce the main product benefits for quick in-store recognition

  • Added the UPC code and item number (WP50102) on the back panel to ensure retail compatibility and ease of distribution

Result:

The final packaging design successfully balances informative content with strong visual appeal, enhancing the product’s market presence.

  • Improved product visibility across Amazon and other online marketplaces

  • Increased engagement in physical retail environments

  • Strengthened communication of product functionality

  • Elevated shelf presence through clean and modern design

  • Contributed to higher customer interest and overall sales performance

The Team Behind the Project - Led by Creative Director

The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.

With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.

Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.

Filip Narančić

Founder & CEO – Infinity Design Studio

SPECIALIZED IN:

Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering

Short biography

Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career.
He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.

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