Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Challenge:
The Cheezini Mac & Cheese packaging required a visually distinctive design that combines nostalgic appeal with modern health-focused messaging.
Key challenges included:
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Creating a fun and playful retro design inspired by iconic 90s snack brands
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Ensuring the packaging stands out on retail shelves through bold colors and contrast
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Designing a flexible template suitable for multiple flavor variations
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Maintaining a cohesive brand identity across different product versions
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Highlighting key health benefits such as low calorie, high protein, and keto-friendly
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Communicating nutritional value without compromising the playful tone
Solution:
A comprehensive packaging design strategy was implemented to successfully balance nostalgic aesthetics with modern product positioning.
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Developed a vibrant retro-inspired visual identity using bright color palettes and bold typography
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Created a flexible design system that allows easy adaptation across multiple flavor variants
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Integrated distinct color schemes for each flavor while maintaining consistent branding
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Applied engaging mac & cheese product imagery to reinforce taste appeal
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Highlighted nutritional benefits such as 130 calories, 20g protein, 6g net carbs, and 15g fiber through clear visual callouts
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Designed easy-to-read icons to communicate key attributes including gluten-free, high protein, low glycemic index, and keto-friendly
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Introduced a back-of-the-box brand story titled “MAC IS BACK” to strengthen emotional connection with consumers
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Balanced fun visual storytelling with functional layout for improved shelf impact
Result:
Through the implementation of a retro-inspired packaging concept, Cheezini Mac & Cheese achieved improved shelf visibility and brand engagement.
Key outcomes:
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Strengthened appeal among both nostalgic consumers and health-conscious audiences
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Enhanced product differentiation through bold visual identity
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Improved communication of nutritional benefits
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Provided a scalable packaging template for future flavor expansion
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Positive client feedback regarding balance between playful tone and functionality
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
What Our Clients Say About Us?
Trusted by global brands and visionary entrepreneurs — hear what they say about working with Infinity Design Studio.
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
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