Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Challenge:
Akun Home sought to launch The Terracotta Collection, a range of luxury home fragrances starting with scented candles, requiring a lavish packaging design that reflects both elegance and sustainability.
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Mirror the elegance and luxury of high-end candle brands while maintaining a unique and distinct brand identity
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Reflect the brand’s commitment to eco-conscious materials and sustainability
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Communicate the sophisticated aesthetic of the clay pot candle collection
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Appeal to the expectations of the high-end Middle Eastern market
Solution:
We developed a premium packaging concept that blends luxury aesthetics with natural design elements to visually communicate the brand’s sustainability values without compromising on elegance.
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Introduced a floral and botanical motif combined with soft pastel backgrounds to create a refined and nature-inspired luxury presentation
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Applied subtle gold foil detailing to enhance perceived product value while maintaining a clean and sophisticated look
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Designed golden frame accents around the box edges to amplify its premium feel while supporting the brand’s eco-conscious narrative
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Used minimalistic and modern typography with “Akun Home” prominently featured to ensure strong brand recognition
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Highlighted key product details such as “Scent of Musk” and “Scented Candle” using elegant yet highly readable fonts
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Structured the placement of sustainability information and safety instructions on the side panels to preserve visual hierarchy and packaging clarity
Result:
The final packaging design successfully blends luxury with sustainability, positioning the candle as a premium lifestyle product for upscale markets.
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Enhanced shelf presence through the elegant floral artwork and refined gold accents
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Strengthened brand consistency by aligning luxury visuals with eco-conscious values
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Increased product appeal in luxury department stores and duty-free retail environments
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Elevated perceived product value among the target demographic
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Improved customer engagement through a sense of exclusivity and sophistication conveyed by the packaging design
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
What Our Clients Say About Us?
Trusted by global brands and visionary entrepreneurs — hear what they say about working with Infinity Design Studio.
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
Proud Clients
Ready To Elevate Your Brand’s Packaging To Premium Status?
Let’s turn your vision into reality with premium design solutions crafted for impact and excellence.
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