Comprehensive Branding & Visual Identity for an Outdoor Bestseller
Design That Captures Adventure, Elevates Functionality, and Dominates E-commerce Platforms.
COMPANY - ZALDERAN
Client
Nathan McEwan, ZALDERAN
Info
Industry: Amazon, Retail
Market: USA, CANADA, EU, AUSTRALIA
Products
ZALDERAN CAMPFIRE GRILL
Zalderan Campfire Grill is a foldable and detachable outdoor cooking solution made from high-quality 304 stainless steel, ideal for camping, hiking, and backpacking. Designed and tested in the wild terrains of New Zealand, this product required a holistic approach to visual branding, packaging design, and e-commerce readiness to highlight its premium nature, versatility, and patented features .
Exclusive Visual Identity:
A bold and minimalist identity was created to communicate premium quality, durability, and outdoor adventure. The monochromatic palette with forest silhouettes visually aligned the product with its rugged purpose.
Clear Product Differentiation:
The design clearly emphasized Zalderan’s unique selling points – stainless steel construction, adjustable height system, lightweight portability, and eco-conscious materials – ensuring instant recognition.
Functionality Across Markets:
With its compact design, multilingual visuals, and universal symbols, Zalderan’s branding was tailored to resonate across global e-commerce audiences, including Amazon USA, CA, and EU markets.
Design Challenges & Solutions:
THE NEED FOR A UNIQUE & AMAZING IDENTITY
1. Premium, Sustainable Packaging:
- Challenge: Packaging had to be sturdy, eco-friendly, and visually stand out.
- Solution: A kraft cardboard box using black eco-printing delivered a rugged, natural aesthetic while maintaining strength and branding clarit
2. Functional Bag Design:
- Challenge: The grill required a durable yet foldable bag with compact storage.
- Solution: Designed from scratch – weather-resistant fabric, reinforced seams , dual zipper, custom strap systems , and bold visual identity.
3. Product Demonstration Without Words:
- Challenge: Users had to understand how to assemble and adjust the product without lengthy instruction.
- Solution: Created a 3D exploded view + infographic illustrations on the insert card and Amazon graphics, explaining each step clearly.
4. Visual Adventure Storytelling:
- Challenge: Build emotional connection and inspire confidence through visuals.
- Solution: Lifestyle photo shoot in authentic outdoor settings , featuring real adventurers cooking over campfires – aligning product with its intended audience
Additional Creative Additions:
5. Branded Insert Card:
- Enhanced user experience and brand presence by delivering an insert card that communicates instructions + values + personality.
6. Amazon Visual Strategy:
All graphics were optimized for conversion :
- Clear benefits: Adjustable height, eco-friendly, stainless steel.
- Detailed visual hierarchy for shoppersseams, dual zipper, custom strap systems, and bold visual identity.
- Eye-catching lifestyle shots and graphic features.
Scope of Work:
To fully prepare Zalderan for a competitive Amazon launch , Infinity Design Studio covered the following areas:
- Visual Identity Design:
- Logo development aligned with the outdoor lifestyle and rugged premium feel.
- Packaging Design:
- Eco-conscious kraft box with custom dielines and strong graphic communication.
- Insert Card (Front/Back):
- Dual-sided informative card for assembly, safety, and branding purposes.
- Sticker Design:
- Branded sticker gifts inside every box.
- Carrying Bag Design:
- Custom outdoor-style carrying bag, with full stitching specs, zippers, and adjustable straps.
- 3D Modeling & Visualization:
- Exploded technical and lifestyle 3D views.
- Professional Product Photography:
- Outdoor lifestyle and studio product shoots.
- Amazon Listing Optimization:
- Graphic storytelling, infographics, features/benefits, SEO, and sales-ready assets.
Results:
A SUCCESSFUL BRANDING AND BRAND STRENGTHENING
High-impact launch with excellent Amazon ratings .
Strong brand differentiation in a competitive niche .
Increased customer engagement through visuals and storytelling .
Product featured in outdoor communities and review platforms .
Conclusion:
VISUAL IDENTITY AS THE KEY TO SUCCESS
Through professional branding, packaging, photography, and e-commerce strategy, Zalderan Campfire Grill positioned itself as a premium outdoor solution. The project demonstrates how full-scope creative direction transforms great products into market leaders.
If you need a visual identity that will make your brand stand out in a competitive market – contact Infinity Design Studio today.
IMPACT & METRICS
Boost in search visibility
on Amazon
Optimized product listing with strategic keywords and professional visuals significantly improved product discoverability and ranking.
Avg. Rating. Customer satisfaction & product trust
Consistently high reviews reflect the visual credibility and quality perception achieved through design and branding.
Increase in
conversion rate
Enhanced packaging, infographics, and A+ Content led to higher trust and more confident buying decisions.
Social media
engagement growth
The product’s new identity and lifestyle-oriented presentation inspired a wave of user-generated content and shares.
New reviews in first 3 months post-launch
Positive user feedback highlighted both product utility and professional packaging design impact.
Growth in repeat purchases
Customers who initially purchased the product returned for additional units, highlighting not only product quality but also the lasting emotional connection created through premium packaging and storytelling design.
Proud Clients
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Short biography
Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Testimonials
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
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