Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Challenge:
Presenting the Chicago City Grid Whiskey Glass required a cinematic approach that captures urban identity and architectural precision in a refined, premium format.
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Position the glass as a meaningful gift for locals, expats, and city enthusiasts
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Highlight the detailed laser-engraved Chicago map without visual clutter
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Maintain a modern, masculine aesthetic aligned with urban design culture
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Ensure strong performance across Amazon and high-end retail platforms
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Reinforce the collectible value of the City Grid series
Solution:
A sophisticated urban storytelling concept was crafted to connect craftsmanship with Chicago’s iconic architectural character.
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Narrative centered on identity, nostalgia, and city pride
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Cool-toned lighting with dynamic shadows to emphasize engraving depth
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Subtle reflections enhancing the premium glass finish
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Minimalist styling with black stone textures and architectural decor
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Macro cinematography capturing the engraved street grid precision
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Smooth rotational shots reinforcing exclusivity and craftsmanship
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Seamless transitions optimized for digital attention spans
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Multi-platform-ready video asset tailored for PDP, ads, and retail screens
Result:
The final video positioned the Chicago City Grid glass as a modern urban keepsake.
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Increased popularity within city-themed gift categories
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Strengthened Greenline Goods’ identity in the lifestyle and home segment
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Elevated perceived value through cinematic presentation
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Reinforced the City Grid collection as a premium, story-driven series
Infinity Design Studio transformed a city map into a visual tribute to Chicago’s spirit — blending design, emotion, and precision into a high-converting digital experience.
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
What Our Clients Say About Us?
Trusted by global brands and visionary entrepreneurs — hear what they say about working with Infinity Design Studio.
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
Proud Clients
Ready To Elevate Your Brand’s Packaging To Premium Status?
Let’s turn your vision into reality with premium design solutions crafted for impact and excellence.
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Tell Us What You’re Building.
Share what you already know—what you are creating, changing, improving, launching, or trying to solve. We’ll use that context to understand the project and determine the right next step.
You do not need a perfect brief to begin. Clear context is enough.