Client

New Age

Project Type:

Label Redesign

Industry: 

Challenge:

The client wanted to refresh the current label design while keeping it recognizable for existing customers.

  • Modernize the overall look while maintaining brand identity.

  • Improve readability and visual appeal.

  • Ensure it remains appealing to both men & women over 40.

  • Highlight key ingredients & benefits in a clear, engaging way.

Solution:

A refined and modernized label design was created to enhance clarity while preserving the brand’s identity.

  • Refined typography using stronger, bolder fonts for better readability.

  • Clean, modern layout with reduced visual clutter.

  • Reorganized key ingredient callouts to enhance clarity.

  • Subtle branding updates to maintain recognizability.

  • Improved visual hierarchy for product benefits.

Result:

The refreshed label successfully improved visual impact while maintaining familiarity with existing users.

  • A fresh, premium look that still feels familiar.

  • Stronger visual impact for shelf & online presence.

  • Enhanced readability & better ingredient highlights.

  • A timeless design that resonates with the 40+ audience.

The Team Behind the Project - Led by Creative Director

The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.

With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.

Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.

Filip Narančić

Founder & CEO – Infinity Design Studio

SPECIALIZED IN:

Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering

Short biography

Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career.
He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.

Testimonials

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