Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Client
TKE Distribution
Project Type:
Product Packaging Design (Label & Box)
Industry:
Challenge:
TKE Distribution aimed to modernize and enhance the visual identity of their HERO line of e-liquids while maintaining brand consistency across multiple flavors and bottle sizes.
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Create a clear visual distinction between Blue Raspberry Slushy and Blue Raspberry Slushy Freeze
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Maintain consistency across 18 flavors in the 30ML Salts and 17 flavors in the 100ML Freebase line
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Integrate the new brand slogan: “Ditch the ZERO get a HERO”
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Improve compliance and readability by adjusting warning label placement
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Highlight flavor identity while remaining FDA-compliant
Solution:
A bold and adaptable packaging system was developed to strengthen shelf presence and ensure scalability across the entire HERO product range.
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Bold blue tones combined with black backgrounds used to increase contrast and visual appeal
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Strong modern typography applied to emphasize the HERO brand name and nicotine strength
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Distinct visual differentiation created between Blue Raspberry Slushy and Blue Raspberry Slushy Freeze using icy and frosted textures
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Brand slogan “Ditch the ZERO get a HERO” prominently integrated on both label and box
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FDA-compliant warning labels strategically relocated for improved visibility and readability
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Subtle textured backgrounds added to create visual depth without overwhelming the design
Result:
The redesigned packaging significantly improved product visibility and brand recognition in retail environments.
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Enhanced shelf impact through clearer flavor communication
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Improved consumer decision-making with legible nicotine strength and product details
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Scalable modular design adaptable across 35+ flavors and bottle sizes
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Maintained full regulatory compliance with clearly visible warning information
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
Testimonials
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
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