Client

Uno Doggo

Project Type:

Packaging Design

Industry: 

Challenge:

Uno Doggo needed to develop premium packaging that clearly communicates the high quality of their 100% natural meat dog treats with no additives, colors, or preservatives.

  • Ensure the packaging emotionally connects with dog owners focused on premium pet nutrition

  • Clearly highlight the product’s natural composition and origin

  • Build trust through transparency and visible product presentation

  • Create a visually appealing design suitable for retail shelf environments

  • Maintain a professional yet approachable brand identity

Solution:

A comprehensive packaging concept was created to balance clarity, trust, and emotional engagement.

  • Dark blue base paired with bright accent colors (blue, green, and orange) to emphasize key product benefits

  • Clear iconography highlighting features such as 100% Australian Ingredients, 100% Natural Meat Treats, and 100% Satisfaction Guaranteed

  • Paw-shaped window on the front of the pouch to showcase the real product and reinforce transparency

  • Nutritional information, ingredient sourcing (100% Australian Kangaroo), and feeding guide placed on the back panel

  • Happy dog imagery used to create an emotional connection with pet owners

  • Flat Bottom Pouch format (180mm x 280mm x 80mm) for improved shelf stability and visibility

  • HACCP & GMP certifications and QR code included to strengthen credibility

Result:

The final packaging successfully positioned Uno Doggo Premium Dog Treats as a trustworthy and high-quality choice for modern pet owners.

  • Enhanced product visibility in retail environments

  • Stronger consumer trust through transparent packaging

  • Emotional engagement with dog owners seeking premium nutrition

  • Market-ready presentation across Australia, New Zealand, and the Asia-Pacific region

The Team Behind the Project - Led by Creative Director

The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.

With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.

Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.

Filip Narančić

Founder & CEO – Infinity Design Studio

SPECIALIZED IN:

Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering

Short biography

Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career.
He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.

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