Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Challenge:
Brynn launched a premium 3-in-1 Gradual Self-Tanning Lotion combining self-tanning, SPF 50+ PA++++ sun protection, and anti-aging benefits, requiring packaging that reflects both luxury and functionality.
-
Reflect a European vintage illustration style while maintaining a modern design approach
-
Appeal to an audience aged 20–35 in EU/UK markets
-
Communicate luxury skincare positioning
-
Ensure strong shelf and e-commerce visibility
-
Clearly present key benefits without cluttering the design
Solution:
We developed an elegant packaging system that merges vintage-inspired illustrations with a modern, premium layout to create a distinctive and market-ready visual identity.
-
Introduced vintage-style bird and natural element illustrations to convey authenticity and sophistication
-
Balanced artistic retro visuals with a minimalist structural layout
-
Ensured clear visual hierarchy to highlight SPF 50+, anti-aging effects, and gradual self-tanning benefits
-
Applied a refined color palette aligned with premium EU skincare aesthetics
-
Created packaging optimized for both retail shelf presence and online product listings
-
Maintained strong brand consistency across both box and label formats
Result:
The final packaging positioned Brynn among top-tier suncare products in EU/UK markets.
-
Increased product visibility online and in-store
-
Strengthened premium brand perception
-
Positive customer feedback on the unique vintage-modern fusion
-
Improved appeal within the target skincare audience
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
Testimonials
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
Proud Clients
Ready To Elevate Your Brand’s Packaging To Premium Status?
Let’s turn your vision into reality with premium design solutions crafted for impact and excellence.
Explore More Stunning Work
The Xpresso Coffee Capsules required a premium packaging design that reflects product luxury while clearly communicating compatibility with Nespresso® coffee
Managing compound access required a clear and instantly recognizable identification system for three distinct user groups: Staff, Tenants, and Visitors.
The Music of the Chains project required a detailed architectural redesign and technical development in order to transform the original
Let’s Create a Premium Design Experience
Infinity Design Studio is ready to turn your ideas into powerful results. Share your vision with us and let’s begin building something extraordinary together.