Client

Brynn

Project Type:

Packaging (Box & Label)

Industry: 

Challenge:

Brynn launched a premium 3-in-1 Gradual Self-Tanning Lotion combining self-tanning, SPF 50+ PA++++ sun protection, and anti-aging benefits, requiring packaging that reflects both luxury and functionality.

  • Reflect a European vintage illustration style while maintaining a modern design approach

  • Appeal to an audience aged 20–35 in EU/UK markets

  • Communicate luxury skincare positioning

  • Ensure strong shelf and e-commerce visibility

  • Clearly present key benefits without cluttering the design

Solution:

We developed an elegant packaging system that merges vintage-inspired illustrations with a modern, premium layout to create a distinctive and market-ready visual identity.

  • Introduced vintage-style bird and natural element illustrations to convey authenticity and sophistication

  • Balanced artistic retro visuals with a minimalist structural layout

  • Ensured clear visual hierarchy to highlight SPF 50+, anti-aging effects, and gradual self-tanning benefits

  • Applied a refined color palette aligned with premium EU skincare aesthetics

  • Created packaging optimized for both retail shelf presence and online product listings

  • Maintained strong brand consistency across both box and label formats

Result:

The final packaging positioned Brynn among top-tier suncare products in EU/UK markets.

  • Increased product visibility online and in-store

  • Strengthened premium brand perception

  • Positive customer feedback on the unique vintage-modern fusion

  • Improved appeal within the target skincare audience

The Team Behind the Project - Led by Creative Director

The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.

With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.

Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.

Filip Narančić

Founder & CEO – Infinity Design Studio

SPECIALIZED IN:

Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering

Short biography

Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career.
He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.

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