Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Client
Woodhaven Lighting - Beck and Ken Drake
Project Type:
Branding & Logo Design
Industry:
Challenge:
The goal was to create a timeless, premium brand identity that reflects Woodhaven Lighting’s handcrafted wooden lamps and their status as unique artistic pieces in luxury retail markets.
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Communicate authentic craftsmanship and natural materials.
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Position the brand within high-end décor and lighting segments.
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Maintain a strong visual connection to wood, nature, and light.
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Ensure recognizability across premium stores, packaging, and e-commerce.
Solution:
The final identity merges nature symbolism with refined minimalism, creating a distinctive luxury logo system aligned with artisanal lighting design.
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Tree–lamp fusion symbol – integrating lamp silhouette with wood grain and tree form to express craftsmanship, nature, and illumination.
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Monochrome luxury palette – reinforcing sophistication and premium positioning.
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Modern structured typography – ensuring clarity, balance, and upscale aesthetic.
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Narrative-driven design – visually communicating hand-carved artistry and sustainable materials.
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Scalable branding system – optimized for packaging, digital platforms, and retail displays.
Result:
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Established a refined and recognizable luxury brand identity for Woodhaven Lighting.
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Strengthened perception of artisanal quality and exclusivity.
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Enabled consistent presentation across premium retail and e-commerce channels.
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Elevated brand positioning within the high-end decorative lighting market.
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Supported long-term brand growth with a timeless visual foundation.
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
What Our Clients Say About Us?
Trusted by global brands and visionary entrepreneurs — hear what they say about working with Infinity Design Studio.
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
Proud Clients
Ready To Elevate Your Brand’s Packaging To Premium Status?
Let’s turn your vision into reality with premium design solutions crafted for impact and excellence.
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Tell Us What You’re Building.
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You do not need a perfect brief to begin. Clear context is enough.