Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Challenge:
Helix aimed to create a modern and eye-catching packaging design for their Braided Lightning to USB Cable that would stand out in the competitive smartphone accessories market.
-
Develop a recognizable visual identity aligned with the existing brand
-
Clearly communicate the product’s durability and strength
-
Highlight high-speed data transfer capabilities
-
Improve shelf visibility in retail environments
Solution:
We created a bold packaging design that follows Helix’s established black and orange brand color palette while emphasizing product performance and durability.
-
Displayed the product name “Braided Lightning to USB Cable” in a dynamic and highly visible layout
-
Included a detailed visual representation of the cable with a braided texture to highlight durability
-
Featured compatibility information for iPod, iPhone, and iPad devices on the front panel
-
Integrated intuitive icons showcasing key product benefits such as 480 mbps high-speed data transfer
-
Highlighted the ultra-durable reinforced connector for improved product trust
-
Emphasized the tangle-free braided design through supporting visuals and iconography
-
Structured the packaging dimensions to 3.5” W x 6.75” H x 1” D for optimal retail display
Result:
The final packaging design successfully blends functionality and visual appeal to strengthen the Helix brand presence.
-
Improved shelf communication across retail environments
-
Increased product visibility in smartphone accessory sections
-
Reinforced Helix’s positioning in the competitive tech market
-
Generated positive feedback from distributors
-
Enhanced customer perception of product quality
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
Testimonials
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
Proud Clients
Ready To Elevate Your Brand’s Packaging To Premium Status?
Let’s turn your vision into reality with premium design solutions crafted for impact and excellence.
Explore More Stunning Work
The goal was to create a distinctive rosé wine label targeted at men aged 21–40 who value confidence, style, and
The goal was to create a timeless and authoritative logo for a national landscaping company specializing in commercial projects like
Paw Sauce required a vibrant and eye-catching spout pouch design for their new pet food sauce line that communicates natural
Let’s Create a Premium Design Experience
Infinity Design Studio is ready to turn your ideas into powerful results. Share your vision with us and let’s begin building something extraordinary together.