Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Challenge:
The goal was to create a clean, hipster-inspired logo reflecting the authenticity of traditional sourdough bread without relying on overused bakery imagery.
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Communicate handcrafted, premium-quality sourdough and a warm, community-driven experience.
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Capture a local, artisanal feel emphasizing tradition and craftsmanship.
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Design a logo that is minimalist, rustic, and timeless, suitable for packaging, branding, and digital platforms.
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Avoid clichés while ensuring the identity feels organic, authentic, and memorable.
Solution:
The final visual identity combines heritage, simplicity, and craftsmanship with a modern, versatile design.
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Developed a circular emblem symbolizing community, tradition, and authenticity.
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Applied rustic yet modern typography to keep the design clean, sophisticated, and approachable.
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Used muted green and brown tones to reflect natural, organic ingredients.
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Integrated minimalist wheat and laurel accents to subtly reinforce heritage and quality.
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Ensured versatility and timelessness, making the logo suitable for labels, packaging, signage, and digital presence.
Result:
The completed identity positions Neighbourhood Bread as a premium, artisanal, and authentic bakery brand.
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Delivered a rustic yet modern logo that embodies the craftsmanship and quality of the products.
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Created a visually strong and adaptable design for packaging, labels, and promotional materials.
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Established a color palette aligned with natural, organic aesthetics, enhancing brand recognition.
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Built a professional and inviting brand presence that appeals to customers valuing authenticity, tradition, and quality.
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Positioned Neighbourhood Bread as a refined and recognizable artisan brand, balancing heritage with contemporary appeal.
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
Testimonials
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
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