Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Challenge:
The goal was to create a modern, professional, and versatile logo for a multi-faceted healthcare company operating across diagnostics, billing solutions, pharmacy, staffing, outreach, and health laboratories.
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Maintain a cohesive visual identity across all business segments.
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Integrate negative space creatively for a sleek, recognizable symbol.
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Ensure a clean, modern, and corporate aesthetic inspired by leading brands like BP, Intel, and FedEx.
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Design a logo that is high-end, trustworthy, and approachable for consumers while remaining authoritative.
Solution:
The final visual identity combines modern typography, minimalist symbolism, and modular branding for flexibility across divisions.
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Used sophisticated sans-serif typography to convey trust, precision, and professionalism.
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Designed a minimalist emblem with negative space integration, subtly incorporating a cross and fluid lines to represent care and connection.
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Established a primary and complementary color palette with cool blues, teals, and warm orange accents for clarity and trust.
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Developed a modular branding system, allowing segment-specific variations while maintaining a unified corporate identity.
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Ensured the logo is adaptable across print, digital, signage, and healthcare materials, providing consistent recognition.
Result:
The new visual identity positions Element Health as a trusted, innovative leader in the healthcare industry.
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Delivered a sleek, corporate, and future-ready logo reflecting expertise and modern healthcare standards.
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Created a flexible and modular branding system, supporting seamless adaptation across multiple business divisions.
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Achieved a professional yet consumer-friendly aesthetic, balancing trust and approachability.
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Ensured legibility, impact, and consistency across print, digital platforms, and signage applications.
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Strengthened the brand’s market presence and credibility, solidifying Element’s reputation for high-quality medical services.
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
Testimonials
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
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