Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Challenge:
London Johnson, Inc. aimed to successfully rebrand its LED lighting product line from Big Red Rooster to the more modern Brilliant Evolution brand through clean and functional retail packaging.
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Avoid the use of dark colors previously associated with the old branding
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Clearly communicate the product name and key features to end customers
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Utilize the brand’s primary blue and white color palette with room for supporting accents
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Ensure packaging is optimized for mass-market retailers such as Walmart, Home Depot, Target, and Bed Bath & Beyond
Solution:
We developed a modern and visually structured packaging design that aligns with the new Brilliant Evolution brand identity while improving clarity and in-store communication.
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Focused on a refreshed blue (#00acde) and white color palette to create a clean and contemporary appearance suitable for retail environments
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Used black (#101010) selectively to highlight important product information without compromising the brand’s light visual identity
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Displayed the product name prominently on the front panel to improve immediate recognition on shelves
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Incorporated clear and intuitive icons to showcase key features such as 55 Lumens output, Wireless Remote Control, Selectable Dimmer, and Auto-Off Timer
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Included a lifestyle image demonstrating the LED Puck Light installed under kitchen cabinets to communicate real-world usability
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Structured the back panel to present a detailed product description supported by visual icons for improved understanding
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Added a Light Color Chart illustrating Warm White (2700K), Bright White (4500K), and Daylight (6500K) options
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Included a product specification chart outlining dimensions, weight, and battery life
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Provided simple installation instructions supported by adhesive tape and screw mounting options
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Placed the barcode, model number (BRRC134), warranty details, and country of origin in a clear and retail-compliant layout
Result:
We delivered a modern and functional packaging design that clearly communicates key product details while supporting the brand’s transition to Brilliant Evolution.
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Enhanced shelf visibility across major retail chains
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Improved customer decision-making through the use of visual guides and charts
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Supported a successful product rebrand while maintaining recognition
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Increased customer understanding of core product functions
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Contributed to stronger retailer interest and improved sales performance
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
Testimonials
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
Proud Clients
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Let’s Create a Premium Design Experience
Infinity Design Studio is ready to turn your ideas into powerful results. Share your vision with us and let’s begin building something extraordinary together.