Client

Uno Doggo

Project Type:

Packaging Design

Industry: 

Challenge:

Uno Doggo required an attractive and premium packaging design for their natural dog treats that clearly communicates product quality while connecting emotionally with pet owners.

  • Needed to highlight 100% natural meat treats with no additives or preservatives

  • Required packaging that reflects premium pet nutrition

  • Had to create an emotional connection with dog owners

  • Needed to stand out in competitive retail environments

Solution:

To address these goals, we developed a trust-focused packaging concept that emphasizes transparency and product quality.

  • Applied a dark blue background with bright accent colors for visibility

  • Added icons highlighting benefits such as 100% Australian Ingredients

  • Included a paw-shaped window for product transparency

  • Structured the back panel with nutritional information and feeding guide

  • Displayed ingredient sources such as 100% Australian Kangaroo

  • Integrated a happy dog image for emotional engagement

  • Designed the packaging as a Flat Bottom Pouch (180mm x 280mm x 80mm)

  • Included HACCP & GMP certifications and QR code

Result:

The final packaging design successfully positioned Uno Doggo treats as a premium and trustworthy product.

  • Improved retail shelf stability and visibility

  • Strengthened consumer trust through transparency

  • Enhanced emotional appeal among pet owners

  • Supported brand expansion across Australia and Asia-Pacific

  • Reinforced premium positioning in natural pet nutrition

The Team Behind the Project - Led by Creative Director

The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.

With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.

Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.

Black-and-white portrait of Filip Narančić, Founder and CEO of Infinity Design Studio.

Filip Narančić

Founder & CEO – Infinity Design Studio

SPECIALIZED IN:

Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering

Short biography

Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career.
He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.

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