Client

LDJ

Project Type:

Packaging Design

Industry: 

Challenge:

LDJ required premium and eye-catching packaging for The Luxurious Minx Collection – Du Jour that reflects the handcrafted quality and luxury appeal of their mink lashes.

  • Needed packaging that conveys a high-end and exclusive product feel

  • Required appeal to beauty-conscious consumers

  • Had to clearly communicate benefits like 100% Handcrafted quality and up to 25 uses

  • Needed to stand out on competitive retail beauty shelves

Solution:

To meet these goals, we created a sophisticated packaging system combining elegant typography, vibrant color palettes, and high-impact visual elements.

  • Developed two distinct design variations: Glam Edition and Modern Elegance Edition

  • Used a warm color palette with gold accents in the Glam Edition for a luxurious aesthetic

  • Integrated model imagery reflecting global beauty traditions to enhance brand storytelling

  • Designed a butterfly-shaped window to showcase the lashes while maintaining elegance

  • Applied metallic foil highlights and gradient finishes to reinforce premium quality

  • Introduced soft pastel hues with blue and pink gradients in the Modern Elegance Edition

  • Highlighted eye-focused imagery with vibrant makeup visuals for product emphasis

  • Included clear instructions, barcode, and social media icons on the back panel

  • Displayed key product features such as Lightweight, Reusable, Vegan & Cruelty-Free

Result:

The final packaging design successfully strengthened LDJ’s luxury positioning in the retail beauty market.

  • Improved shelf presence among competing lash brands

  • Increased product visibility through premium aesthetics

  • Reinforced brand identity with cohesive design elements

  • Received positive client feedback on functionality and elegance

  • Enhanced appeal among beauty-focused target audiences

The Team Behind the Project - Led by Creative Director

The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.

With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.

Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.

Black-and-white portrait of Filip Narančić, Founder and CEO of Infinity Design Studio.

Filip Narančić

Founder & CEO – Infinity Design Studio

SPECIALIZED IN:

Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering

Short biography

Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career.
He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.

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