Client

Chronic Store

Project Type:

Packaging Design (Stand-up Pouch)

Industry:

Challenge:

Chronic Store required a sleek, modern, and premium packaging solution for their cannabis flower that would visually stand out while remaining compliant with industry standards.

Needed two visually distinct yet cohesive pouch designs aligned with brand identity
Required a minimalist yet impactful design without cannabis leaf imagery
Needed the back panel to remain functional for packagers to mark product details
Had to maintain a luxurious and professional aesthetic for young professionals and casual users

Solution:

To fulfill these requirements, we developed a sophisticated and high-contrast packaging system that balances modern aesthetics with functional usability for retail environments.

Implemented a premium black and grey color palette with subtle gradients to create a refined and high-end visual presence
Utilized minimalist typography and geometric elements to ensure a clean and professional brand appearance
Designed a well-structured back panel layout allowing packagers to check off strain type, THC/CBD percentages, effects, and packaging date
Added a dedicated product naming and labeling area to support easy customization for different strains and variants
Applied a matte finish combined with metallic accents to enhance tactile experience and elevate perceived product value
Ensured the layout remains compliant with labeling requirements while simplifying product handling and packaging processes

Result:

The final packaging design successfully positioned Chronic Store as a modern and upscale cannabis retailer within a highly competitive market.

Enhanced brand perception through a premium and contemporary packaging system
Improved product handling and labeling efficiency for packaging staff
Increased customer appeal among young professionals seeking lifestyle-aligned products
Achieved market differentiation by avoiding common cannabis design tropes

The Team Behind the Project - Led by Creative Director

The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.

With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.

Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.

Filip Narančić

Founder & CEO – Infinity Design Studio

SPECIALIZED IN:

Architecture and Urbanism

Interior Design

Graphic Design and Professional Photography

Video Production and Drone Filming

Website and Mobile App Design

3D Modeling and Rendering

Short biography

Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.

What Our Clients Say About Us?

Trusted by global brands and visionary entrepreneurs — hear what they say about working with Infinity Design Studio.

Speed & precision!

Worked perfectly together and carried out extremely quickly with corrections and changes.

MarceQ

BRAUEREI 2572

Unmatched dedication!

I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!

Wong.Jameson

UNO DOGGO

Outstanding teamwork!

We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!

The Gateway Farm

THE GATEWAY FARM

A true professional!

Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!

Fatime.Perazic

TRIDENT POSEIDON

Fantastic results!

“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”

Jrossd

ECOMMDISTRIBUTION, ASHBROOK OUTDOORS

An excellent professional!

Excellent professional, quick service. We recommend working with him!

Moltres

BROMELIFE

An incredible designer!

This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!

XoginaU

Dr. P RX

The best design on the market!

EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!

Jakub.Novotny7

COPPER GEMZ

Successful collaboration & excellent results!

I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!

AromapetD

AROMAPET

Professionalism & creativity at the highest level!

This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.

Harmouch.Fk

NUTRIVEG LAB

Amazing Cooperation!

Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!

Exceptional communication!

Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!

JaanP

LUCIDKITCHEN

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