Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Challenge:
The Xpresso Coffee Capsules required a premium packaging design that reflects product luxury while clearly communicating compatibility with Nespresso® coffee machines.
Key challenges included:
-
Creating an elegant packaging concept suitable for both B2B and B2C markets
-
Designing a bilingual layout in English and Arabic
-
Highlighting the premium quality of the coffee capsules
-
Ensuring clear product differentiation between capsule types
-
Maintaining strong brand consistency across product variants
-
Presenting essential product information in a structured format
-
Achieving high shelf visibility in retail and online environments
Solution:
A comprehensive packaging design strategy was implemented to enhance brand perception and functional usability across diverse markets.
-
Developed a luxurious visual identity using a modern and minimal layout
-
Applied a combination of classic and contemporary typography to convey sophistication
-
Structured a bilingual layout to support both English and Arabic-speaking audiences
-
Integrated high-quality capsule imagery to reinforce product clarity
-
Designed flexible sections for Short and Long capsule differentiation
-
Incorporated the XOR “X” brand mark across the packaging for visual consistency
-
Highlighted Nespresso® compatibility through a clear front-facing icon
-
Included freshness messaging to emphasize specialty-grade coffee quality
-
Structured information sections for ingredients, storage guidelines, and coffee origin
-
Integrated social media and website references for customer engagement
-
Created a scalable design system adaptable for future flavor variations
Result:
Through the implementation of a premium packaging concept, the Xpresso Coffee Capsules achieved improved brand positioning.
Key outcomes:
-
Enhanced product visibility in retail and online environments
-
Strengthened brand identity through consistent visual elements
-
Improved communication of product compatibility and quality
-
Expanded market reach through bilingual packaging
-
Enabled future product line expansion with adaptable design structure
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
Testimonials
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
Proud Clients
Ready To Elevate Your Brand’s Packaging To Premium Status?
Let’s turn your vision into reality with premium design solutions crafted for impact and excellence.
Explore More Stunning Work
The BINTOI Portable Oral Irrigator – WHITE – F500 required a complete branding, packaging, and Amazon listing solution in order
The goal was to design a flexible, intuitive mobile app that allows users to organize any type of personal lists—wishes,
Source 2 Market, LLC required a mass retail packaging design for their Eco-Friendly Silicone Lids that highlights sustainability while remaining
Let’s Create a Premium Design Experience
Infinity Design Studio is ready to turn your ideas into powerful results. Share your vision with us and let’s begin building something extraordinary together.