Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Challenge:
The Cherry Rooibos Organic Tea packaging required a visually engaging design that reflects the organic nature of the product while aligning with FLaaaViT’s global brand values.
Key challenges included:
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Creating packaging that communicates the richness of flavor and organic origin
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Maintaining a recognizable bohemian artistic style
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Reflecting the brand’s mission of promoting healthy living and fair trade
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Ensuring the packaging stands out within the organic tea market
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Incorporating essential product information in a clear and appealing format
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Highlighting sustainability without compromising visual impact
Solution:
A comprehensive packaging design strategy was implemented to merge artistic expression with functional communication.
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Developed a dynamic visual identity combining modern layout with natural elements
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Applied vibrant red and orange tones to emphasize energy and flavor richness
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Used a black background to introduce contrast and sophistication
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Integrated artistic elephant illustrations to symbolize adventure and global sourcing
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Designed the front panel with clearly structured product name and organic certification
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Included pod quantity and net weight for easy consumer reference
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Structured the back panel with preparation instructions and origin details
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Integrated eco-friendly certification labels such as recycled paper and soy ink
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Highlighted fair trade commitment through visual elements and layout consistency
Result:
Through the implementation of a sustainable packaging concept, the Cherry Rooibos Organic Tea achieved improved brand alignment and market appeal.
Key outcomes:
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Enhanced visual identity consistent with brand values
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Improved communication of organic and eco-friendly attributes
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Strengthened product differentiation within the tea segment
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Reinforced commitment to sustainability through packaging materials
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Delivered an attractive and informative packaging solution
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
Testimonials
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
Proud Clients
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