Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Client
King’s Reserve
Project Type:
Packaging Design – Luxury Product Packaging
Industry:
Challenge:
The client required a premium packaging design for their luxury whiskey glass decanter and glass sets, aiming to create a high-end, distinguished brand that appeals to a mature male audience aged 40-60, with a passion for whiskey, bourbon, or scotch. The key challenge was to design a box that exudes sophistication while maintaining a strong and masculine aesthetic. The client also emphasized that the packaging must stand out in an online retail environment, with the top of the box serving as the primary hero image.
Solution:
The design approach focused on delivering a luxurious, vintage-inspired aesthetic that appeals to refined tastes. Key elements included:
- Color Palette: A combination of deep black and rich gold accents to convey elegance and premium quality.
- Typography: Bold, serif fonts paired with intricate details, enhancing the classic whiskey brand feel.
- Iconography: The regal lion emblem and golden crest symbolize strength, leadership, and heritage—qualities whiskey connoisseurs value.
- Hero Design: The top of the box was designed as the central visual element, featuring ornate borders, the “King’s Reserve” title in large, impactful lettering, and the brand’s signature tagline: “Never above you, never below you, always beside you”
- Functional Details:
- Front Flap: Seamlessly integrates into the design with the brand’s website (kingsreserve.com) placement.
- Interior Design: A subtle but matching design inside the box reinforces the premium feel when opened.
Result:
Through the implementation of a luxury packaging concept, the King’s Reserve product achieved improved brand positioning.
Key outcomes:
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Enhanced visual impact within online retail platforms
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Strengthened brand appeal among whiskey enthusiasts
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Improved perceived product value through premium design
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Positive customer feedback on packaging aesthetics
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Reinforced brand identity through consistent visual presentation
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
What Our Clients Say About Us?
Trusted by global brands and visionary entrepreneurs — hear what they say about working with Infinity Design Studio.
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
Proud Clients
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