Born on June 24, 1982, in Valjevo, Filip Narančić turned his passion for architecture and design into a thriving career. He graduated from the Faculty of Technical Sciences in Novi Sad, Department of Architecture and Urbanism. During his studies, he launched a pilot project that later evolved into today’s Infinity Design Studio.
Client
KNAUF Insulation Serbia
Project Type:
Architectural Conceptual Design – Exhibition Pavilion
Industry:
Challenge:
The KNAUF Exhibition Stand designed for the International Construction Fair in Belgrade required a conceptual architectural solution that effectively presents the brand’s identity within a limited exhibition space.
Key challenges included:
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Designing a multifunctional pavilion for corporate presentation and visitor interaction
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Organizing functional zones within an approximately 90m² exhibition stand
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Ensuring clear visitor navigation and spatial flow
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Integrating strong corporate branding across all architectural elements
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Creating an innovative ceiling and lighting system to enhance visual impact
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Combining modular construction logic with spatial flexibility
Solution:
A comprehensive conceptual pavilion design was developed to enhance usability and brand presentation:
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Divided the stand into six functional zones including product display, entrance presentation area, business meeting zone, catering and support kitchen, wardrobe and storage, and tool depot
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Designed glass-partitioned entrance segment with branded elements
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Developed a circular business meeting area for consultations
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Integrated catering and storage functions within concealed graphic panels
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Created a custom-designed circular ceiling light installation
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Applied blue-white branding palette through LED strips and embedded lighting
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Prepared ground floor layout with zoning and traffic flow analysis
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Developed ceiling lighting plans and façade elevation drawings
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Produced technical diagrams of structural elements and wall systems
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Integrated audio-visual displays, demo shelves, and brochure racks
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Applied KNAUF gypsum boards, metal profiles, and glass partitions as demonstration materials
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Designed custom media wall and interactive product displays
Result:
Through the implementation of a conceptual exhibition pavilion design, the KNAUF stand achieved improved spatial organization and brand visibility.
Key outcomes:
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Enhanced visitor interaction within the exhibition environment
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Strengthened corporate identity through integrated branding
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Improved navigation through clearly defined functional zones
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Delivered a visually distinctive and adaptable pavilion concept
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Created a brand-focused architectural experience ready for realization
The Team Behind the Project - Led by Creative Director
The Team Behind the Project:
Every Infinity Design Studio project is personally led and directed by Filip Narančić – Founder & Creative Director.
With a unique blend of creativity, strategy, and precision, Filip ensures that each project delivers premium quality, timeless design, and measurable impact.
Infinity Design Studio operates with a boutique approach, where every detail is carefully crafted, and each solution is tailored to the client’s vision and market demands. By combining multidisciplinary expertise with hands-on leadership, the studio transforms every project into a distinctive brand experience.
Filip Narančić
Founder & CEO – Infinity Design Studio
SPECIALIZED IN:
Architecture and Urbanism
Interior Design
Graphic Design and Professional Photography
Video Production and Drone Filming
Website and Mobile App Design
3D Modeling and Rendering
Short biography
Testimonials
Filip was wonderful to work with! As a first-timer in product packaging design, I just asked for eye-catching packaging. He exceeded all of our expectations, and we highly recommend working with Filip – you won’t be disappointed!
Fatime.Perazic
TRIDENT POSEIDON
Excellent professional, quick service. We recommend working with him!
Moltres
BROMELIFE
This designer is AMAZING! I can’t believe how easy it was to work with him on all the changes we madeto our box. He was so positive and encouraging, with great design ability! Highly recommended!
XoginaU
Dr. P RX
“Filip is an extremely talented designer. He was a pleasure to work with throughout this process. In addition to being very responsive, he was able to take a general idea and turn it into something we truly loved. Highly recommend!”
Jrossd
ECOMMDISTRIBUTION, ASHBROOK OUTDOORS
EXCELLENT!!! Filip is the best designer and even the best contractor I have ever worked with. Hecreated an awesome design and worked with me tirelessly from its greatness to its perfection. Now I havethe most gorgeous packaging on the market, and all my competitors are screwed. Hooray :-)!
Jakub.Novotny7
COPPER GEMZ
Worked perfectly together and carried out extremely quickly with corrections and changes.
MarceQ
BRAUEREI 2572
I NEED MORE THAN 5 STARS TO RATE FILIP. His relentless commitment and creativity made thisproject a dream come true. Highly recommended!
Wong.Jameson
UNO DOGGO
This designer’s professionalism and creativity are truly commendable. We’re delighted with his work andhighly recommend collaborating with him. His talent and dedication consistently deliver outstandingresults.
Harmouch.Fk
NUTRIVEG LAB
We needed a new label for our maple syrup. From start to finish, Filip was right on top of the design, anychanges we requested, and was extremely good at communicating. We loved his style and highly recommend working with him!
The Gateway Farm
THE GATEWAY FARM
Filip is a very enthusiastic designer, proactively looking for various solutions and flexible in terms ofworking and communication. I am very pleased with the final design and our teamwork!
JaanP
LUCIDKITCHEN
Filip has done excellent work for our project! He’s quick and delivers great designs. Very attentive, very easy to work with, listens to and understands what I am trying to get done immediately. Thanks! Happy to work with him again!
Maike.Rummich
A&O HOTELS and HOSTELS
I really enjoyed working with Filip. He is very hardworking, and the service is truly excellent!
AromapetD
AROMAPET
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